MurfreesboroWeb Designers (423) 825-9538

Website redesign for Murfreesboro businesses

Keep what works on the site you have, fix what does not, and keep your domain.

Keep what works

A redesign does not mean throwing everything out. Most small business sites have something worth keeping: wording that says plainly what you do, photos that are really yours, a web address your customers already know and pages that Google already lists.

Jeff starts with the site you have now. What do you like about it, what embarrasses you, what do customers say they could not find? He keeps what is doing its job and rebuilds the rest, and the new site goes live on your own domain, so nothing your customers have saved or bookmarked stops working.

If an old page is going away, its address is pointed at the page that replaces it, so a visitor from an old link or an old search result still lands somewhere useful.

Responsive website on a laptop, tablet and phone on a desk with a mug, notebook and plants

What usually gets fixed

It does not fit a phone

Most visitors open a small business site on a phone. If the text is tiny, the menu hides the phone number or the form needs pinching to use, that is the first thing a redesign puts right.

It is slow

Old builders and plugins pile up. A page that takes several seconds to load on a phone signal loses people before they read a word. The rebuilt site is lean and loads quickly.

The form goes nowhere

Forms that email an old address, or nobody at all, are more common than you would think. The new form sends to your inbox, and there is a thank-you page so you can see it working.

Nobody can update it

If the last person who knew how to edit the site has gone, the site freezes. After a redesign, Jeff makes small changes for you under the maintenance plan, or shows you how.

Google cannot read it

Clear page titles, proper headings and the basics Google needs to understand what you do and where you are. A redesign is the natural moment to put them in.

It looks like 2014

Sometimes the honest reason is that the site looks old and makes the business look old. That is a fair reason too.

How a redesign runs

The same four steps as a new site, starting from what you already have.

  1. Walk through the old site

    A conversation about what works, what does not, and what the site needs to do for you now. Jeff looks at the current pages, the phone version and where the enquiries come from.

  2. Plan and timeline in writing

    You get the page list, what is kept, what is rebuilt and the timeline in writing, agreed before any deposit changes hands.

  3. Build on your domain

    Jeff rebuilds the site page by page while the old one stays live, and you see it as it comes together.

  4. Switch over

    The new site replaces the old one on the same address. Old page links are pointed at the right new pages, and the form is tested with you.

What you keep

Your domain stays yours. Your photos, your wording and anything else worth keeping come across. When the new site goes live, you own it and the files, the same as with a new build.

If the old site was built by someone else and you are not sure who controls the domain or the hosting, say so on the first call. Sorting that out before the build starts is part of the job, and Jeff has done it many times.

Laptop, tablet and phone showing a responsive website on a wooden desk with plants

Common questions

Do I have to start from scratch?

No. A redesign keeps what works, such as your wording, your photos and the page structure that is doing its job, and rebuilds what is not.

Will I lose my Google listings?

The site stays on the same domain, and old page addresses are pointed at the pages that replace them, so links and search results keep working.

Can I keep my domain and email?

Yes. Your domain stays where it is, and email is not touched unless you ask for a change.

How long does a redesign take?

It depends on how much is kept and how much is rebuilt. The timeline is agreed in writing before the deposit.

What does it cost?

That depends on the page count and what is being rebuilt, so it is talked through on a short call rather than printed on a page.

Ready to fix the site you have?

Tell Jeff what is wrong with it and what it needs to do.

Speak to a web designer Call (423) 825-9538